Who We Are
Our brands combine superior Notions of the world; so do the principles we live by.
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Reason and Passion
Passion is the force that drives us; reason is what steers our endeavours. We put our hearts and our minds in every little detail of the business to achieve the best results. We are passionate about our brands, our products, our customers, and our people, because they are the reason we are here, and that is what makes us successful.
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Vision and Focus
Our vision is broad, but our focus is narrow. It is our mutual goal to make our products the preferred choice in the world; we remain focused on developing our corporate identity in a way that will lead us there. We decide who and what we serve, because instead of being everything to everybody, we would rather be something special to somebody. This is what keeps us dedicated to what is really important, and directs our efforts as we get there. |